‘Indie App Santa’ returns, this year offering 40 deals on free and discounted iPhone apps • TechCrunch

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It’s the most wonderful time of the year. This means that iPhone apps are offered for free or at a discounted price.today indie app santaan initiative to help smaller app developers reach new audiences without paying for expensive App Store advertising. Start 2020now in its third year, offering both Twitter feed of deals Advent calendar style own app iPhone users can unlock one premium app every day for free or at a deep discount.

Trading commences today, December 1, 2022, and runs until January 10, 2023. It’s like a month-long Black Friday event, but only for indie apps. TechCrunch usually doesn’t write about sales and promotions, but this one is worth checking out. This will inevitably help you discover some undiscovered gems and support the indie app developer community.

This year’s Indie App Santa event will feature 40 deals in various categories, including mobile games. The names of the apps weren’t announced in advance, but Indie App Santa creator François Boulais says at least one Apple Design Award-winning app is coming this year. He also says that half of the deals featured will be for free downloads of paid apps, not just discounts.

Image credit: indie app santa

Boulais credits two friends who helped organize the event: backend developer Jean Delasalle and frontend developer Thibault Saint-Germain.

Participating developers must offer a discount to participate, but in the end they may be rewarded in another way. Beyond the initial surge in users, increased exposure often helps long-term loyal users who leave higher ratings and reviews.It’s also one of the busiest times of the year for downloads It will also boost their app on the App Store charts around the holiday season. Also, apps that offer other in-app purchases can benefit from increased sales in the days following the listing of the deal.

As Christian Lobach, developer of Luilux, It pointed out Last year, “I spent more money on search advertising campaigns, but the results were much worse. [sic]”

This year’s event started with today’s launch Postchapalis a mobile app that cleverly uses the motion sensors in your AirPods to improve your neck, shoulders, and back posture without any additional tracking devices. Instead, the app tracks if your neck is tilted and sends you an alert. According to Indie App Santa’s listing, the Pro subscription typically costs $14.99, but today’s users can go to the app’s settings and select the lifetime free plan.

Further deals will be released over the next few weeks. can be tracked. @indieappsanta Twitter feed or download that app. Choosing the latter gives you the experience of tapping a small festive window with free or discounted app icons. Then tap to view app details and install the app on your iOS device. If you choose to support the program through a $4.99 in-app purchase, you can access other features such as push notifications to alert you as soon as a transaction arrives, change the app icon, Many people don’t necessarily pay for the feature set, but to support the program itself. The app also allows you to increase your donations.

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