arcade beauty We continue to innovate with two main goals: reducing the environmental footprint of our products and expanding our turnkey product line in retail sizes.
“The sampling industry has changed dramatically over the past few years. Two-dimensional flat formats have evolved significantly into more premium 3D formats. It has evolved tremendously.” I will explain Carl AllanGroup CEO.
“Inexpensive mass sampling continues to be a key tool for global launches, but is now complemented by more targeted and more premium campaigns. The gap is getting thinner and thinner.” he adds.
today, arcade beauty The sample sector still generates 80% of the revenue compared to 20% of the revenue from retail size products. However, this average masks important regional disparities for groups with production units in Europe, China, Brazil, and the United States. arcadeFor example, a subsidiary in Brazil generates 80% of its sales from manufacturing turnkey products for retail sales.
for Laurent Uressthe new general manager of the European branchthis business transformation has been made possible thanks to the diverse technical capabilities within the company.
“From printing to filling, Arcade Beauty’s five European factories operate within approximately 40 key technology ranges to produce a complete variety of samples used in the beauty industry. It brings new skills to the group.” he underlines
In particular, the transformation of samples and packaging continues with the aim of increasing the content of recycled and recyclable materials.
“For many flexible pouches, we are moving to mono-PE solutions. PE is an easily recyclable material, but this change requires us to adapt our production processes.” Laurent Ures explains.
Beyond recyclable single-material solutions, arcade beauty Also reduce the plastic content of sampling and packaging solutions by using mixed materials containing some paper (63% paper flexible pouches, 90% paper secondary packaging) or developing 100% paper I am striving to Cardboard solutions (a shift driven by the rise of anhydrous, solid or powder formulations).
so paris packaging week, arcade announced PaperSnap, the evolution of easy snap Solution containing 80% paper.
The company sees the move to paper as an important step in reducing its environmental footprint, despite technical challenges in terms of barrier effectiveness and product longevity. Claude GuerlainGlobal CSR Director arcade beauty.
“The carbon footprint of flexible pouches made from materials that contain a portion of paper is more than 50% lower than that of traditional flexible pouches. It could lead to a 100% reduction.” she explains.
Offering new fragrances
In addition, arcade beauty We continued to diversify our retail size product offerings. In the final version of paris packaging week, Arcade unveiled several scent innovations created within the group’s fragrance formulating laboratory in the United States. Three new alcohol-free formulas (Silky Gel in applicator bottle, Perfume Oil in dropper pack, Stick to Powder Cream) and two alcohol-infused formulas (Body Mist and Hair Mist, both in pump bottles). enter).
“Fully customizable to customer concentrates, these formulas are in line with the clean perfume trend and offer an innovative gesture that aligns with consumer expectations.” Conclusion Candice JagatVP Marketing, Innovation & Retail, arcade beauty.