Liverpool expands partnership with NFT fantasy sports startup Sorare

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File Photo: Soccer Football – Premier League – Liverpool v Newcastle United – Anfield, Liverpool, UK – 31st August 2022 REUTERS/Phil Noble with the Liverpool flag painted before the match

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LONDON, Sept 22 (Reuters) – Liverpool football club is deepening its ties to the crypto world by expanding its partnership with French blockchain-based sports startup Sorare, the company said in a statement on Thursday. said in

With the sale of licensed digital sports cards that players can use to build teams to compete against each other in online fantasy sports games, Solare has partnered with Liverpool for a multi-year exclusive partnership to create content and experiences for fans. He said he has a strong partnership.

Game cards are purchased and traded in the form of non-fungible tokens (NFTs), a type of cryptocurrency that records ownership of digital goods on the blockchain. read more

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The 2021 deal will bring Liverpool’s card to the platform, and the new deal will see perks such as visits to the Liverpool stadium, matchday experience and merchandise and video content offered as prizes to winners of online games. Mr Sorare said.

Sports-related collectibles have proven to be a popular type of NFT as the digital asset market exploded into a multi-billion dollar industry last year, but the frenzy has cooled in recent months. I was. read more

According to market tracker CryptoSlam, the average selling price of Sorare NFTs in August was $86.14, up from a peak of around $280 last March.

The UK’s Gambling Watchdog is investigating diversions to assess whether the games constitute gambling. A Solare spokesperson said this was “not related” to the partnership with Liverpool. read more

“We are confident that Solare does not offer any form of gambling and this has been confirmed by expert legal opinions at every stage since the company was founded, including when signing new partnerships. ‘ said the spokesperson.

Sorare says it has over 2 million users worldwide and partners with over 280 million sports organizations, including Major League Baseball in the United States and soccer clubs in the United Kingdom. read more

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Reported by Elizabeth Howcroft. Editing by Emelia Sithole-Matarise

Our criteria: Thomson Reuters Trust Principles.

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We report on the intersection of finance and technology, including cryptocurrencies, NFTs, virtual worlds, and money driving the ‘Web3’.

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