Current Sports Quick Take: Big Ten Expansion

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The topic of conference expansion and reorganization has become increasingly difficult to discuss over the past two decades. Rising television ratings (and subsequent increases in revenue as a result of ratings) have created new problems throughout the NCAA world. Restructuring is not a bad thing per se, but when the primary motivation for restructuring is to increase revenue, and that motivation overwhelms logistical concerns such as geographic location and schedule feasibility, it can become a major problem. may become. I think the Big Ten’s attempts to expand are stupid, driven by pure greed, and will almost certainly lead to big problems in the short and long term.

There is no doubt that national interest in football is the driving force behind the restructuring. The reason behind the move is increased revenue, but the increased revenue will only come because millions of people across the country will be watching every Saturday to see the team take part. In the world of football, the move made sense given the current state of college football. increase. With more and more teams leaving major conferences to join other teams, certain conferences are rapidly losing ground in terms of prestige and talent. Two major conferences that will undoubtedly be big names in college football in the near future are the Big Ten and the Southeastern Conference (SEC). The SEC’s acquisitions of Oklahoma and Texas have spurred recent restructuring talks and clearly influenced the Big Ten’s decision-making on this issue. Adding USC and UCLA is clearly a retaliatory action by the Big Ten designed to keep them on par with the SEC, and it works to some extent. As a result, the rest of college football was shaken to its core as other “Power Five” conferences suddenly fell behind. The sport’s future is uncertain at best, but it’s certainly possible that two or he three “superconferences” will dominate the game as a result of recent moves.

The Big Ten’s West Coast expansion has been one of college sports’ biggest stories since it was announced this summer, and for good reason. At , the conference has generated enormous revenue, further justifying the Big Ten as one of the leading conferences to move forward in college sports, especially football. Football provides the majority of revenue for most major universities. So it makes sense that most decisions about athletics in general at major colleges would be influenced in favor of soccer. The problem with this approach is that in some cases, decisions that are best for football can be very detrimental to other sports that deserve a chance.

Including USC and UCLA in a conference made up primarily of Midwestern colleges creates logistical problems, even in soccer. The idea that the USC football team flies to Piscataway, N.J. once or twice a year for conference games with Rutgers is ludicrous. But thanks to the incredible income football shows bring in, the idea is an easy one to take. These teams can afford to fly across the country several times a year to face their conference opponents due to television ratings, ticket sales, and various other sources. Men’s basketball doesn’t bring in the same income as soccer, but the income stream from the sport makes it easy to make accommodation for them. This creates a big problem that cannot be easily fixed. For example, according to, the Michigan State football team made a net profit of $24,954,745 last year. Meanwhile, her MSU women’s soccer team, the 2022 Big Ten regular season champions, lost a total of $1,137,151 in the same time slot. In fact, football and men’s basketball were the only two sports he made profitable at Michigan State last year, according to the site, and he earned more than he spent. All others were negative. With the potential to add transportation and lodging costs to and from LA several times a year, MSU deems them unsustainable due to the permanent net loss the university continues to take. can be easily affected. Michigan has in the past indicated its willingness to curtail certain programs deemed unsustainable (hello, Spartan Swim & Dive) for the benefit of big boys, which could put these sports at risk. It seems to be no exaggeration to say that it is sexual. eliminated in a similar manner. The elimination of these sports would do an incredible amount of damage not only to the student body, but to the culture of the university as a whole.

The topic of expansion is certainly a topic that can be hotly debated on both sides of the issue, as there are valid arguments from both sides. It seems like a mere retaliatory move made in favor of football, while other sports were simply ignored for the sake of soccer. It’s hard to find a way to make the situation that is built work smoothly.

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