Why, robot? AI is pushing business down a risky path

by admin
0 comment

artificial intelligence Inauthentic by its very definition. This technology can perform basic tasks much more quickly than humans can manage, but it can’t overtake us in terms of creativity.

there is Advantages of using chatbots For example, it helps customers navigate large and complex websites or makes the process of booking services more efficient. There are also benefits to using AI tools to handle repetitive chores like processing invoices and creating a set of search engine-optimized marketing copy.

But it’s easy to see why many would be uneasy about such a development. Especially when these developments pose a plausible threat to their job security. We were worried about the rise of robots, as envisioned in dystopian sci-fi movies such as terminatorroles requiring creative flair, strategic acumen and emotional intelligence were promised to escape automation. write, compose music, direct movie.

This is the realm of darkness. BuzzFeed’s share price may have skyrocketed when the beleaguered media company shared plans to publish articles written in AI, but the companies that tried have already run into trouble.of Tale of Tech Publisher CNET is an ethical warning about blurring the line between journalism output and bot-generated cookie-cutter content.

“Human-made” is a hallmark of quality

There is a certain prestige associated with products labeled “handmade”. This means that manufacturing requires more skill and labor, thus guaranteeing a premium price. Be prepared to spend £5 on sourdough bread.

What about products that require artistic creativity and technical skill? Even if AI could write poetry, it would hardly impress humans. If robots can be ‘creative’, it’s only because they’ve been taught by humans. Google may have developed a tool that can turn text into music, but who would rather that than, say, Adele writing expressive lyrics about her experiences of loss and heartbreak?

We humans crave social interaction too. A recent study by Computer Generated Solutions found that 86% of consumers would rather deal with a human agent than a bot when it comes to customer service. It also revealed that 71% of human customers would actively avoid the brand if they did not have access to his service representative.

The problem is that robots cannot empathize. They have never been in your shoes. They lack lived experience on which they cannot provide reassuring anecdotes. , do not bother to respond.

people first

AI will undoubtedly play a larger and very constructive role in many industries. Human-operated “cobots” are already pushing the boundaries of performance in terms of speed, accuracy and range, especially in science, medicine and manufacturing.

But other sectors will have to pay attention to finding suitable applications for AI. Using automation to improve efficiency makes sense, but taking things further on the creative side comes with risks. A CNET article written using an unspecified “AI engine” full of mistakes and examples of plagiarism. Content generated by AI is not completely original. You can only build on what exists.

Businesses should be mindful of the message AI adoption sends to both consumers and employees. Some companies have already taken a position on this issue.For example, a US news site Axios promises readers “All items are… created by real people with real identities. no A story written by AI.

So ‘Human Made’ becomes the next battleground for people’s attention and money. I suggest that responsible use of AI could be the next big issue. Environment, Society, Governance problem.

Just as people value companies with a low carbon footprint or a track record of inclusiveness, the same is true for companies that understand the value of human touch. Robots cannot replace us.

You may also like

Leave a Comment