Birla kids to join board of group thinktank, fashion business

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Mumbai: Next-Gen Birlas Set to Take on Greater Responsibility with $60 Billion Aditya Birla group.Eldest daughter of Kumar Mangalam Birla Ananya Birla and his son Ayaman Vikram Birla He has been appointed to the Board of Directors of Aditya Birla Management Corporation (ABMCL), the highest body providing strategic direction to the Group’s business. The two also became directors of Aditya Birla. fashion Retail (ABFRL), a listed company.
This is the first time the scion has taken an active role within the group, even though he continues to run his own venture.
Ananya, 28, is an entrepreneur and platinum-selling singer-songwriter. Her first company, Svatantra Microfin, which she founded when she was just 17, has surpassed her $1 billion AUM and is one of the fastest growing Microfinance Institutions (MFIs) in India. She’s one.
Her younger brother Aryaman, 25, has a diverse background in entrepreneurship, VC investing, and professional sports.
Aditya Birla Group Chairman Kumar Mangalam Birla (55) said in a statement: Their nuanced understanding of new-age business models and new shifts in consumer behavior will breathe fresh energy into ABFRL’s Board of Directors. “
Sources say the two were groomed by their father, who has watched them grow as entrepreneurs with interest. It helped them absorb many of his traits.
Their entry comes through new-age businesses run by diverse conglomerates that have traditionally been in the brick and mortar space, including metals, cement, carbon black, pulp and fibres. The Board believes ABFRL will benefit from the New Age insights of Ananya and Aryaman.
On the other hand, it participates in Birla’s board of directors think tank ABMCL will provide them with an overview of the entire group, sources said. It is expected to be a spark of exposure and interest that transcends a new era.
Given their legacy, expectations are high from the two. Their grandfather, Aditya Vikram Birla, globalized the business in his 1969, twenty years before India liberalized its economy. He left his global business with revenues of over Rs 800 crore in 1995. Employing a combination of organic and inorganic growth strategies, his son Kumar Mangalam has taken expansion and growth to new levels. Today, the Aditya Birla Group spans his 36 countries and employs over 140,000 people. Over 50% of his earnings are from overseas operations.
“Ananya and Ayaman He is firmly rooted in the Group’s values ​​and passionately believes in the Group’s purpose. Birla, who is on the list of this year’s Padma winners, said:
Aryaman is involved in multiple businesses of AB Group, Ananya’s Svatantra, the youngest and highest rated organization in the field, which successfully acquired Micro Housing Finance Corporation in 2018.
Aryaman is said to have actively supported the group’s foray into the New Age business in consultation with his father. He helped incubate his TMRW, a D2C platform. His first entrepreneurial foray was in hospitality. Aryaman also spearheads his venture capital fund Aditya Birla Ventures.
Ananya founded Ikai Asai, a design-driven home decor brand. On the social front, she co-founded her mental health advocacy initiative, Mpower, started a helpline and ran a treatment center. She is also the founder of the Ananya Birla Foundation, which started with a Covid relief project.

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